Leadership

Staci Firios

Chief Marketing Officer

Staci is the Chief Marketing Officer at Tier1 leading marketing strategy, lead generation and communications initiatives to deliver customer value and drive revenue. She has more than 20 years of marketing experience, the majority of which has been spent in financial services and fintech. Most recently, Staci was VP of Marketing Capabilities & Enablement at Prudential Financial, focused on optimizing customer experiences. Prior to Prudential, she held positions at Thomson Reuters (now Refinitiv) as Global Head of Wealth Management Marketing and oversaw CRM Strategy at Gain Capital. Rounding out her marketing background, Staci has also held marketing strategy, campaign planning and communications roles with Scivantage, N.I.P. Group and Griffin PR & Integrated Communications.

Staci holds a Bachelor of Arts degree in Economics from the University of Michigan.