CRM has evolved beyond the definition of “client relationship management” software. Innovative, forward-thinking firms are leveraging the extension of this foundational platform into other key areas of the business: driving revenue-generating activities across a number of roles, reducing relationship risk as well as reputational risk. The infusion of data into the CRM, combined with advanced tools and functionality support the generation of insights and analytics that promote user activity and surface next best actions. 

CRMs of today offer best-in-class capabilities and innovations to support ever-changing relationship needs. So, what does the “R” in CRM really stand for? Relationships? Revenue? Risk? Download the whitepaper to find out!