Customer relationship management platforms have shifted far beyond being what was once viewed as a digital Rolodex. Today, a CRM is a foundational requirement for capital markets and banking workflows. The industry – and the world for that matter – has gone digital with the increased need to be virtual and mobile particularly for banking professionals on the road meeting clients.
Firms have realized the true impact of inefficient, generic CRMs. Standardized platforms may appear easily customizable, but the availability of CRM software and platforms dedicated to the needs of specific industry segments, namely capital markets, has transformed how sales teams engage with their prospects and clients and has now opened a slew of new revenue-generating channels.